The 5 Levers of Modern Marketing (That Actually Move the Needle)
1) Win the click with intent, not volume
Search is still the most “ready-to-buy” traffic on the internet. Across industries in 2025, Google Search ads average ~7.5% conversion rates—but only when you’re matching high-intent queries with relevant offers and tight keyword hygiene. Broad, unfocused targeting drags this down fast. …
Read MoreThe 3 Levers that Actually Grow Revenue: Intent, Creative, and Speed
If your marketing is busy but not moving the needle, pull harder on three levers that consistently compound results: capture intent, elevate creative, and speed up the experience—then protect the gains with retention.
1) Capture intent (then guide it)
Search is still where buyers declare what they want. Build campaigns …
Read MoreThe 90-Day Marketing + IT Playbook for 2025: How Small Businesses Turn Traffic into Sales
Growing in 2025 isn’t about choosing between marketing and IT—it’s about combining them. When your measurement is accurate, your site is fast and stable, and your content is written for people, every campaign performs better. This 90-day playbook shows exactly how to set that up—step by step—so you can turn …
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