IronShield Cyber: B2B SaaS ABM + Demand Gen

Industry: Cybersecurity SaaS • Location: San Jose, CA
Challenge: Long sales cycles; low demo requests from enterprise.
Solution: ABM lists, LinkedIn Conversation Ads, technical webinars, comparison pages, and retargeting.
Results:

• Sales-accepted opportunities +54%

• Demo rate from paid traffic +71%

• Pipeline influenced +$3.2M in 2 quarters
  Testimonial: “Enterprise doors opened. Pipeline quality jumped.” — Nadiya Farouk, VP Growth