Johnson & Cole LLP: Legal Industry Lead Generation

Industry: Legal Services (Law Firm)
Location: Austin, Texas

Challenge: Johnson & Cole LLP, a mid-sized law firm in Austin, relied heavily on word-of-mouth and traditional advertising for new clients. They had minimal digital footprint — an outdated brochure-style website and no systematic online marketing — which left them nearly invisible to potential clients searching online for legal services. In a city teeming with tech-savvy law firms, Johnson & Cole was missing out on a huge pool of clients who start their search on Google or social media. The firm needed to modernize its marketing approach: improve its online presence, attract targeted leads (in practice areas like business law and estate planning), and stand out as a credible, authoritative firm in the digital space.

Solution: Skyezo crafted a digital marketing and branding strategy tailored for Johnson & Cole. First, we redesigned the firm’s website with a clean, professional look, intuitive navigation, and informative content about their legal services and success stories. The new site was optimized (SEO) for keywords such as "Austin business attorney" and "estate planning lawyer Austin," which immediately boosted the firm’s search engine rankings. Our team developed a content marketing plan — including publishing monthly blog articles and client success case studies — to establish Johnson & Cole as thought leaders and improve organic traffic (a nod to our Podcasts & Storytelling approach, adapted as written stories). To capture immediate leads, Skyezo launched targeted Google Ads PPC campaigns aimed at Austin-area individuals and businesses in need of legal help, carefully managing keywords and budgets to maximize ROI. We also refined the firm’s branding, creating a modern logo and cohesive visual identity used across their website, social media, and marketing materials. In addition, Skyezo set up analytics and call-tracking on the website to measure which channels were driving the most inquiries, allowing for ongoing optimization of marketing spend.

Results:

• Achieved a top 3 Google search ranking for multiple high-value keywords (e.g., "Austin business attorney") within 4 months, up from beyond page 5 previously.

• Organic website traffic grew by 200%, with the new blog content drawing in consistent visitors seeking legal insights.

• The Google Ads campaign delivered a steady stream of leads, averaging 20+ qualified inquiries per month; the cost per lead was 15% lower than industry averages for legal PPC, thanks to careful optimization.

• The enhanced website and branding led to a 50% increase in conversion rate for contact form submissions and phone calls, as visitors found the firm’s online presence more trustworthy and informative.

• Johnson & Cole now attributes a significant portion of new client engagements (approximately 60% of new clients) to its improved online presence and digital marketing efforts, a dramatic change from the past.

Testimonial: "Skyezo brought our firm into the modern age. We went from virtually no online leads to a steady flow of new client inquiries after their intervention. Their understanding of the legal industry and digital marketing has been a game-changer for our practice." — Elaine Cole, Partner at Johnson & Cole LLP