StreamWave Media: OTT UX & Growth Campaign

Industry: Media/Streaming • Location: Seattle, WA
Challenge: Free-trial churn and low activation.
Solution: Onboarding UX revamp, paywall test variants, YouTube/Display acquisition, and lifecycle email.
Results:

• Trial-to-paid 23% → 34%

• CPA -22%

• 90-day retention +17%
  Testimonial: “Skyezo turned trials into fans.” — Eli Turner, Head of Product