Sunset Realty Group: Real Estate Digital Transformation

Industry: Real Estate
Location: Phoenix, Arizona

Challenge: Sunset Realty Group, a regional real estate agency in Arizona, found itself falling behind in an increasingly digital real estate market. Their existing website was outdated, not mobile-friendly, and failed to showcase their property listings effectively. As a result, they were losing potential clients to competitors who offered better online search tools and virtual viewing options. Sunset Realty needed to modernize its online presence to generate quality leads, market properties in a compelling way, and establish a stronger brand in a competitive market. The challenge was to integrate modern web features for real estate and drive targeted traffic to their listings.

Solution: Skyezo implemented a comprehensive digital overhaul for Sunset Realty. We developed a new, responsive website with a built-in property search and filter system, high-resolution photo galleries, and virtual tour integration for listings. The site was optimized for mobile use, ensuring home-buyers could easily browse listings on any device. To increase visibility, Skyezo’s SEO experts optimized the site for local and property-specific keywords (like "Phoenix family home for sale" and neighborhood names), boosting Sunset Realty’s search ranking. We also managed Google Ads campaigns targeting people searching for homes in the Phoenix area, which put Sunset’s listings at the top of relevant searches. On the creative side, Skyezo produced a dynamic promotional video using drone footage and motion graphics to highlight a premium property, demonstrating our Motion Graphics & CGI capabilities to create engaging visual content. Our social media team shared new listings, client testimonials, and that promotional video across Sunset’s Facebook and Instagram, leveraging targeted ads to reach relocating families and investors. Throughout the project, we tracked lead forms and calls via analytics, refining our approach to maximize qualified inquiries.

Results:

• 70% increase in online real estate inquiries (property view requests and contact form submissions) within three months of launch.

• Website traffic more than doubled, and the new site’s average visit duration increased significantly as users engaged with the improved listings and content.

• Sunset Realty’s website now ranks on the first page of Google for over a dozen high-value search terms, whereas previously it was virtually absent from search results.

• The Google Ads campaigns yielded a strong click-through rate and a cost per lead 25% lower than the industry benchmark, contributing to several home sales directly attributed to online leads.

• The promotional property video garnered thousands of views on social media and helped sell the featured property within weeks, impressing the client and boosting Sunset’s reputation for innovative marketing.

Testimonial: "Thanks to Skyezo, our real estate business has been completely revitalized. The new website and marketing strategy are bringing in more qualified leads than ever, and clients often mention how impressive our online presence is. Skyezo’s tech and marketing expertise gave us an edge in a tough market." — Michael Summers, Managing Broker at Sunset Realty Group