TrendCorner Boutique: Brick-and-Mortar to E-Commerce Success

Industry: Retail (Fashion E-commerce)
Location: Chicago, Illinois

Challenge: TrendCorner Boutique, a beloved local fashion retailer, needed to pivot to online sales to reach customers beyond their Chicago storefront. Prior to working with Skyezo, TrendCorner had a minimal online presence and an outdated website with limited functionality. They struggled with low web traffic and virtually no online sales, while larger competitors dominated search results and social media. The challenge was to create a compelling e-commerce platform and digital marketing strategy that would expand TrendCorner’s customer base and drive revenue online.

Solution: Skyezo partnered with TrendCorner to orchestrate a full digital transformation. We designed and developed a modern, user-friendly e-commerce website for TrendCorner, complete with high-resolution product galleries, a secure shopping cart, and seamless checkout experience. To attract visitors, our team implemented an SEO strategy targeting fashion keywords and local searches (e.g., "Chicago boutique clothing"), which significantly improved the site’s visibility on Google. Concurrently, we launched Google Ads PPC campaigns and Facebook/Instagram ads showcasing TrendCorner’s unique styles, optimized with demographic targeting to reach fashion-conscious shoppers. Skyezo’s social media strategists took over TrendCorner’s social accounts, curating stylish posts and engaging with followers to build brand loyalty. Our creative design team developed new branding elements and eye-catching ad graphics that reflected TrendCorner’s chic aesthetic. We continuously analyzed campaign performance and website analytics, refining product page layouts and ad targeting to improve conversion rates.

Results:

• 150% increase in website traffic in the first four months, with a surge in visitors coming from organic search and social media channels.

• Online sales grew exponentially — a 300% increase in quarterly revenue compared to the prior period, turning the website into a major revenue source.

• Conversion rate on the new site improved from 1.2% to 2.5% after launch, thanks to the enhanced user experience and targeted marketing.

• Achieved a 5:1 return on ad spend (ROAS) on Google Ads campaigns, with cost-per-click well below industry average and high click-through rates on product ads.

• Social media followers doubled on Instagram and Facebook, and TrendCorner’s engagement rate (likes, comments, shares) climbed significantly, leading to a growing online community.

Testimonial: "Skyezo took our boutique from a neighborhood shop to a nationwide online store. The new website is stunning and easy to use, and their marketing campaigns brought a flood of new customers. We’re now shipping orders across the country — something we only dreamed of before — and Skyezo’s team truly understood our brand and helped our business thrive." — Samantha Kerr, Founder of TrendCorner Boutique